World Emoji Day, Westminster Bridge, London
So as a lot of you have already guessed, Saturday's shoot was initially a secret as people dressed as the faces of emoji for a Guinness World Record attempt in celebration of World Emoji Day.
Some 531 people simutaniously dressed as the emoji characters at several major cities around the world, including the winking face, smiling face, pizza and poop emoji.
We gathered with lot's of Emoji fans near Westminster for the London part of the challenge, which came two days ahead of World Emoji Day. The successful attempt also coincided with the upcoming worldwide release of The Emoji Movie and we feel privileged to have been a part of the big event.
#emoji #emojimovie #guinnessworldrecord